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4 Tips for Marketing a Business on a Small Budget

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When business owners think about marketing their business the first thought that usually comes to mind is the cost. However, if you give it some thought and get a little creative, you will find that there are plenty of ways to market a business on small budget.

Door-to-Door Marketing

There are professional companies that you can hire for handing out flyers in your local community. A great feature of flyer distribution is that you are in complete control over the costs. You can start small and grow as your budget allows.

Sandwich Board Sidewalk Signs

Placing a sandwich board sign on the sidewalk in front of your store is great for drawing attention. Many stores use them to announce specials and events. They are not very expensive and you can use them over and over again. Just be sure to check with your locality to make sure they are allowed in your community.

Internet and Social Media

Promote your store online and in the social media. This means including your website on store receipts and marketing material. You can use social media to engage with your customers and announce important events pertaining to your store, products and services. The exciting part about social media from a business perspective is that when one or more of your followers shares your content with their followers, that message can quickly get in front of thousands of potential customers.

Email List

Asking customers to sign up for your email list is a great idea for marketing on a small budget. In a relatively short period of time you can have anywhere from several hundred to several thousand subscribers that you can keep in touch with regularly by sending out newsletters, specials and offers that will be of interest to them. Since they are already familiar with your business this list will be worth its weight in gold for the high likelihood of repeat business that it could generate.

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We increase your exposure through door-to-door distribution of your advertising material. We campaign with your business at heart. Nothing would please us more than having the opportunity to add your company to our list of satisfied customers.

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