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5 Great Tips for Marketing Flyers that Gets Results

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As a business owner, you need to constantly market your products and services in order to attract new customers and expand your business. Since most businesses have very limited budgets and resources for advertising, it’s important to stick with methods that have been proven to get results.

One such method that has been very effective for many local businesses is marketing flyers. In fact, the owner of a local Retro Fitness location mentioned that his results from flyer distribution were better than advertising and direct mail. Flyers work well because they are delivered to the front door and don’t get lost in the mailbox.

Here are five tips that will help you get the best out of flyer marketing:

Tip #1: Keep the content simple and organized

While this may seem to be a no-brainer, it is quite surprising that many don’t follow this basic rule when preparing flyers! A flyer is not the place to haphazardly ramble about your company or its products/services. Use precise content that includes essential information that will encourage the recipient to patronize your business. You can kick it up a notch with bullet points, graphics and shaded boxes to draw attention to special offers and benefits.

Tip #2: Keep the design simple

Another golden rule of flyer marketing is to keep the design simple and precise, just like the content. Using too many fonts, clip arts or pictures and colors in your flyer detract from the message you are trying to create. Professional graphic designers can create an attractive and colorful flyer design that will help you achieve the desired results.

Tip #3: Steer clear of poor quality copies!

Don’t try to cut corners using poor quality flyers for distribution. While it may be cheaper, it can give your business an unprofessional image. For best results, flyers should be printed using professional flyer printers to ensure every flyer looks professional and crisp. The added cost will be offset with better results!

Tip #4: Slipping in a coupon code or promotional offer

A great way to motivate consumers to try out your business is by promoting an attractive offer or discount. Time sensitive offers that are valuable to the recipient work best and can not only skyrocket your success, but result in repeat business as well.

Tip #5: Contact Information

Don’t make the recipient hunt for your contact information. Make sure your store location, web address, social media profiles and phone number are clearly visible on the flyer.



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We increase your exposure through door-to-door distribution of your advertising material. We campaign with your business at heart. Nothing would please us more than having the opportunity to add your company to our list of satisfied customers.

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