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Asking For the Business

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Ask and thou shall receive. There is a lot of truth in that saying when it comes to sales. However, numerous studies indicate that most people in sales simply are not asking for the business. While this may sound disappointing to many business owners, it also represents an opportunity to grow your business by incorporating some simple changes that will help your sales team be more effective in communicating with customers.

 

One of the top reasons why most sales persons don’t ask for the business is for fear of rejection. However, if you are not asking for the business then you don’t have an opportunity to find out why if the answer is no. Nor are you giving the customer a chance to say yes. Whether you have a retail store or provide a service if you’re not asking the right questions you may not get the sale.

 

So, what are the right questions? The best questions to ask a prospective customer are those that get you closer to the sale. For example, this product comes in a variety of colors, which color do you prefer? Another example, will you be taking this with you or shall I have it delivered? If you memorize five to ten closing questions you will be amazed how quickly your sales will grow. You may sound a little robotic at first, but it will become natural over time.

 

This concept applies to all marketing materials as well. When you are printing flyers or are involved with other types of marketing activities it is important to have a call to action like call today to schedule an appointment or redeem this dinner coupon tonight. You get the point.

 

Growing your business may be as easy as asking for the business. After all, there is a reason why the customer is willing to speak with you or came into your store. When you help them find what they are looking for you will be rewarded with their business.

 



 

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We increase your exposure through door-to-door distribution of your advertising material. We campaign with your business at heart. Nothing would please us more than having the opportunity to add your company to our list of satisfied customers.

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