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Common Flyer Marketing Mistakes You Don't Want to Make

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Flyer marketing is one of the most effective advertising tools when it is designed to sell. This is an extremely powerful way of attracting new customers to any local business. While this marketing technique can be a huge boon, it can also be a bane because a poorly conceptualized flyer can send out a muddled message attracting only a fraction of the expected response from the target market. To get the most out of your flyer marketing campaigns, here are a few common mistakes you don’t want to make:

Headline is not written to sell

The few words that make up the headline are the most important elements that will shape results. It needs to not only attract attention, but also motivate the reader to take advantage of your offer. For example, “why cook when you can order a piping hot cheesy pizza for dinner tonight;” is a more solution-oriented headline than simply “try one of our delicious pizzas for dinner.” Make sure your headline is written to sell.

Doesn’t provide benefits or offer solutions

When flyers have a long list of features it misses out on the opportunity for readers to understand why they need a particular product or service. Customers are using your products and services because it solves a problem for them. Understanding the problems you are solving and using it to connect with flyer recipients can substantially increase results. There is nothing wrong with listing features, but make sure you explain three or four key benefits that your establishment offers its target audience. It should support your main headline.

Poor quality images

Using low quality images will appear distorted and pixilated. Even worse, it could have the undesirable effect of turning away potential customers. Instead, use HD or high quality graphics and images that reinforce the benefits you are offering. Keep in mind that in most cases pictures is the first thing that will grab the reader’s attention before they read the supporting content. Even better -- hire a professional to design a flyer.

Missing contact information

Don’t forget to prominently display the contact information when designing your flyer so that the interested individuals can patronize your business. While this may seem like a no-brainer, it is quite surprising that this happens to be one of the most common flyer marketing mistakes because many people either forget to include it or make it difficult for prospects to spot quickly.

When designing flyers it is important to think outside the box to stand out from the crowd and target customers who will want to do business with your company instead of the competition. Think of flyer marketing as a virtual salesperson, except that you control the conversation via the content. Click here to check out a sample of high performing flyer designs.

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