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Getting Customers to Spend More in Your Store

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In a survey recently conducted by CNNMoney-Manta, most small business owners that responded agreed that the economy has improved, but customers are not spending more money with them and the economy remains their biggest concern.  There is little doubt that we are in a new business climate that is probably here to stay.  Therefore, in order for businesses to survive and thrive in this new economy they need to adapt and change.  While this article focuses on a retail store environment, many of the fundamentals here can be adapted to any business.

Small business owners need to look at their store from the customer perspective.  This inside-out approach is more difficult to do than you may think.  That’s because many small business owners will tell you that there is nothing wrong with their store except for a lack of sales. Case in point:  You walk into an empty restaurant and ask the chef if the food is good here.  He says it’s the best in town.  Meanwhile the town is everywhere but there.  You try the food and realize that the chef oversold and under-delivered, but won’t admit it. The point here is that you have to be brutally honest with your business, products and services so that you can solve the problem.

However, you need to get people through the door first before they can spend more money in your store.  Here are a few things that you can do to achieve that goal without breaking the bank:


1.    People like to shop in clean stores.  It’s amazing what a little elbow grease and a fresh coat of paint will do for a store.
2.    Lighting – Use lighting to your advantage.  Is your store’s lighting dull and uninviting or bright and cheery?  Which do you think your shopper’s will prefer?
3.    Flat screen TV – Installing one or more flat screen televisions around your store will give it a modern and appealing look.  Use them for in-store promotions, sales and entertainment.
4.    Music sells – Like lighting; music is also a mood adjuster.  If your store is noisy customers will be easily distracted from making a buying decision.  You can use music to enhance the customer experience and create a buying atmosphere.
5.    Advertise – Remind the community of what your store offers them. You can have flyers printed and distributed around town and show people what you have to offer.
6.    Selection – Work extra hard to find those products and services that your customers want at prices they are willing to spend and they will buy them.

Getting customers to spend more in your store isn’t always about having a sale.  It has more to do with creating the type of environment that caters to their needs.  If you sell high-end merchandise, but your store resembles a flea market, it will be difficult to convince customers to spend more.  Now, roll-up your sleeves and serve your customers well.

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We increase your exposure through door-to-door distribution of your advertising material. We campaign with your business at heart. Nothing would please us more than having the opportunity to add your company to our list of satisfied customers.

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