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How to Put Together a Killer Marketing Flyer

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If you have been struggling to write a killer marketing flyer that gets awesome results, you’re not alone. There are plenty of small business owners that want to know the secret behind writing an effective marketing piece. It’s not as hard as you think when you break it down and work on one section at a time. A marketing flyer contains an attention getting headline, a persuasive main body and an irresistible call-to-action. Also, before distributing flyers have several people review the flyer, if possible.

Strong Headline

The headline is arguably the most important element of your marketing flyer and needs to accomplish two very important goals: First, it needs to grab the reader’s attention; and, second, persuade the reader to continue reading the flyer. The best headlines include the perceived problems and/or interests of the target audience, and the solution you are offering. For example, “Join Us for Half Price Bowling!” will grab the attention of someone interested in bowling. They will continue reading to find out how they can bowl for half price.

Convincing Body

The next important element is to write a convincing body. This is where you will include the details of your offer. It should also include other details about the advantages and benefits that distinguish your business from those of your competitors. Be sure to provide plenty of clarity and make it easy-to-read by writing brief blocks of text. Dress up your flyer with eye-catching photos and graphics that support the services or products being offered.

Avoid Confusing Your Reader

Be careful to avoid confusing the reader. Keep in mind that just because it makes sense to you, doesn’t mean it will make sense to the reader. When it comes to marketing flyers, less is more. You want to give the reader enough information to make a decision, but not too much that you oversell it. Readers will normally browse the flyer in chunks. Therefore, writing brief and concise paragraphs will yield better results.

Persuasive Call to Action

Many business owners fail to provide a call-to-action in the first place, let alone writing a persuasive one. But, since you are reading this article you will not repeat that mistake. The idea behind a call-to-action is to motivate the reader to take the desired action. For example, “Redeem this flyer for an additional 25% discount within the next 10 days” is very clear, concise and persuasive. Also, did you notice the time limitation? Studies have shown that the reader is more likely to take action when there is a time or product limit.

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We increase your exposure through door-to-door distribution of your advertising material. We campaign with your business at heart. Nothing would please us more than having the opportunity to add your company to our list of satisfied customers.

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