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LinkedIn ReDesigns Groups Feature, Now Easier to Use

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Do you want to build a closer relationship with your customers? Then you may want to consider creating a LinkedIn Group. There are currently 238 million members on LinkedIn making it one of the largest social media networks in the world. Recently, they made some changes to its groups feature that makes it easier and simpler to use.

According to LinkedIn, members use LinkedIn Groups to create communities on a variety of topics where they can communicate directly with other LinkedIn members. In fact, LinkedIn released an infographic illustrating that members join seven groups on average. Many of your current and potential customers may already be members of the LinkedIn network.

If you’re already a LinkedIn member then you can use the Create a Group link on your home page to start your own discussion group. To locate the link, navigate to Interests and select Groups from the drop down menu and complete the form. You will become the manager of the groups you create and you can assign other members to become managers of your groups as well. The final step is to decide whether you want group discussions visible to search engines and social media in an open group or visible to members only.

Joining a LinkedIn Group is just as easy. Companies that have already created groups will appear under the Discussions tab. When you find a group that piques your interest simply click on the Join button to request to become a member of that group. You will become a member once the Group Manager approves the request. Then, simply join in the discussion or start a new conversation.

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