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Top 3 Small Business Marketing Strategies

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While there are many marketing channels available for small businesses to advertise their products, they don’t all perform the same and some are better than others. The best marketing strategies are those that deliver the highest return on your investment.

Door-to-Door-Flyer Distribution

Door-to-door flyer distribution tops the list because it offers a very high ROI with more immediate results. Print collateral such as brochures and product flyers promoting a local business can be delivered directly to the front doors of potential customers. However, for best results flyers should be professionally designed and printed. The goal is to convey your message in a way that captivates the reader’s attention and ultimately converts them into customers. Using flyers is a great way to announce a grand opening, a new menu item and special offers.

Social Media

Social media is a great platform for sharing pertinent information about your business, but the majority of readers may not be local; thus, unable to patronize your business. To help grow a local following, include your Facebook and Twitter web address in your advertising and printed materials, including flyers. It’s easy to get carried away so be sure to limit content to those that will enhance customer value and establish your small business as an authority in the market.

Direct Mail

Direct mail is one of the most expensive marketing strategies due to its low return on investment. The problem with direct mail is that there is a high likelihood that the marketing piece will not be opened. Some marketers deliver their message using over-sized postcards which does improve results in some cases, but it also can get mixed up with other pieces of mail. Also, there is a certain percentage of direct mail that will be returned undeliverable.

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We increase your exposure through door-to-door distribution of your advertising material. We campaign with your business at heart. Nothing would please us more than having the opportunity to add your company to our list of satisfied customers.

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