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Why Door Hanger Advertising and Delivery Still Works

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With so much emphasis on internet marketing these days, some business owners are missing out on many of the tried and true methods that they may consider “old school”. While many of your customers can be found online, they eventually come home and that’s why door hanger advertising and delivery is still one of the most effective flyer marketing tools if they are used correctly.

Just like any other form of advertising there needs to be considerable thought given to crafting the message, creating the graphic design and getting it delivered to the front door of the right target audience so that you will achieve the goals of your campaign. Of course, it is important to determine ahead of time what those goals are. For example, a real estate agent may have a goal to obtain two new listings per week. An insurance agent may have a goal to sell ten home insurance policies per month.

Door hanger advertising can also be used to complement other marketing channels and savvy business owners have found it beneficial combining their digital marketing with print media campaigns. For instance, before sending text messages or other forms of mobile marketing, have attractive door hangers delivered directly to targeted customers. This can help in driving more first-time customers to your website or store, especially when you are introducing a new product or want to promote a great offer to your customers. Over the past few years, many businesses have  incorporated QR codes into their door hangers to help improve customer engagement and conversions. These bar codes can contain a short message, website URL or phone number. When a smart phone user scans the QR code, they go directly to your website without having to manually type the web address.

However, a word of caution is in order. The simplicity and ease of use of door hanger distribution can actually deter customers if it becomes a market annoyance due to over saturation. You need to establish the optimum frequency to achieve the desired results without bombarding and offending potential customers. Also, you will want to ensure that door hangers actually reach the door without your brand littering the neighborhoods.

Our clients appreciate the fact that our flyer distribution team is professionally trained, supervised on-site and GPS-monitored. In fact, our clients can log into our website and watch their flyers and door hangers being delivered in real-time. For many local businesses, door hanger advertising is delivering outstanding results.

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We increase your exposure through door-to-door distribution of your advertising material. We campaign with your business at heart. Nothing would please us more than having the opportunity to add your company to our list of satisfied customers.

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